As a fundraising organisation, you know that generating funds with in-person events and inviting your most generous donors/members is a high yield strategy.
However, you also know that it can be difficult to find new and attractive ways to approach, energise and enlarge that donor base, and also that in-person events take a lot of organisation.
In this article we’ll examine why holding a professionally-hosted quiz event is a successful method for high-yield fundraising, by answering some common questions you may have if you are planning a fundraising event
Q: What fundraising event will engage my audience the most?
A: The engagement of your highest-value donors tends to depend heavily on variety and innovation, over and above the core worthiness of your cause.
A professionally hosted quiz is never the same twice, and has been shown to significantly increase not only engagement but also donor value.
Quiz events are inherently fun and interactive, contrasting with more passive fundraising activities such gala dinners where engagement levels can vary. With a quiz, every single person in the room is actively involved, in an enjoyable way.
This level of involvement has been shown not only to increase the generosity of donations during the event itself, but also to increase your donors’ potential future value by increasing their probability of returning to another fundraising event in future.
Q: What event will give the best return on investment (ROI) for my charity?
A: Events that gather high-value donors together for a specific purpose tend to provide a better return on investment than communicating with each of them separately. Quiz events in particular provide an excellent ROI.
While professionally hosted quiz events have a cost, it compares favourably with other forms of entertainment which tend not to lend themselves as directly to increasing donor engagement and value – so the overall ROI is often significantly higher.
Not only do quiz events attract larger crowds, the level of donor engagement is greater. Both these factors drive higher ROI for the event itself – and also increase the probability of future event attendance.
A good example is the Right to Play annual Sports Quiz, hosted by John Inverdale. Now in its’ 7th year at Nobu Hotel, Portman Square – with a fundraising target of £300k. Led by a strong committee in the Wealth Management sector, corporate tables return consistently to enjoy a fantastic evening of competition and networking, while demonstrating their CSR toward an important global charity,
Finding a professional quiz company like Quiztaztic, with a wealth of experience over 25 years, that specialises in engaging quizzes specifically for ambitious fundraising projects maximises your ROI and makes the whole experience much easier and more pleasurable to arrange.
“We have worked with Neil and the Quiztaztic team for over a decade and nothing is too much trouble. Our annual quiz has grown considerably over the years as have our guest’s expectations. Quiztaztic have ensured our events remain unique, fun and high energy so our guests always receive a great night out and come back year after year. The production, set design and fundraising games are all tailored to meet our needs and have enabled us to raise £85,000 for the charity this year alone.”
Giuliana Vittiglio, Hospitality Action
Q: What kind of charity event will create the most memorable experience for donors?
A: It’s important to do something that stands out for being different, and that creates a high level of personal engagement, as well as being entertaining.
This last element – entertainment – is what most fundraising events concentrate on, but by adding freshness and direct teamwork / competitive involvement, the event can be made even more memorable and therefore increase the chances of growing your attendance further through testimonials and word of mouth.
A professionally run quiz event ticks all of the boxes for fresh ideas and content, teamwork and competition, personal engagement and excitement, as well the high entertainment value of an experienced quiz host with great material.
One success story is Quiztaztic’s 10 year partnership with Rennie Grove Hospice in St Albans – hosted by the Sky Sports and FIFA legend, Geoff Shreeves. This ‘Question of Sport’ quiz entertains 20 plus teams of corporate diners and in 2024, smashed the previous record with a fantastic £100k raised from the event, through table sales, sponsorship and fundraising activity on the night.
Quiztaztic, in particular, bring the specialist experience of fundraising events and a choice of great Quizmasters/Hosts, along with full audio-visual equipment when required, to deliver high-energy, memorable and successful quiz events that people will talk about for a long time afterwards.
Q: How does a quiz night compare to other fundraising events?
A: As well as being engaging, strong on fund generation/ROI and being very memorable for their participants, quiz nights offer more flexibility, accessibility and inclusivity than other fundraising events.
If you’ve run large-scale events like marathons, gala dinners or concerts before, you’ll know that they are resource-intensive and you will sometimes only be dealing with small sections of your donor base. For example, not everyone will be able to compete in a triathlon, and musical acts that could attract some people might deter others.
In contrast, quizzes attract an extremely broad range of attendees, from families to corporate teams, and can scale to any number of participants with everyone feeling equally engaged.
Not only that but if you work with a professional quiz company like Quiztaztic for your fundraising event they can tailor the questions, rounds and schedule to your specific event, and take the effort out of a huge section of your planning.
Q: What fundraising event is easiest to plan?
A: Putting on a fundraising event can be a huge amount of organisation. The easier an event is to plan, the more of them you can put on per year, and/or the more time you can spend on your other fundraising and core organisational priorities.
Lots of event types provide some primary entertainment but have a sizeable logistical burden too.
A professionally hosted quiz night, in contrast, is easy to plan and arrange, given the support of an experienced specialist .
Whether you choose Keypads or Tablets or traditional Answer Sheets, by partnering with a specialist, professional company like Quiztaztic, you will find that they provide all the necessary equipment, organise the event’s flow, and even tailor the quiz content to match the audience.
This means that you and your team can focus on all the other things that make an event a success. You’ll be able to raise more funds, make more connections with high-value donors – and be able to have fun and enjoy the event yourself too!
So what is the Winning Answer for High-Yield Fundraising?
Definitely a professionally tailored, hosted and delivered quiz event!
Quiz events = especially from an experienced, specialist quiz company like Quiztaztic – offer the perfect combination of high engagement, excellent ROI, and minimal planning stress.
This makes a professionally hosted quiz the ideal choice for a fun, memorable and high-yield fundraising event.
